 Fred Harteis
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Harteis Business Insights: Small Business Web Use Grows
by Fred Harteis
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Small business owners say web sites, search engine key words, and community relations activities are the top three business drivers, according to Interland's annual "Business Barometer" survey. The surge has become main stream. Kim T. Gordon, president of National Marketing Federation, Inc., says, "From using complex e-commerce Web sites to ongoing email communications with customers and partners, use of the Internet is vital to small business success."
The group of small business owners surveyed by Interland was asked to select marketing tools critical in driving business. Respondents prioritized their responses as follows:
- 69% Web sites
- 36% search engine keywords
- 35% community relations
- 24% email marketing
- 22% direct mail
When asked how important various online capabilities would be to their business in the coming year:
IMPORTANT ONLINE CAPABILITIES FOR NEXT YEAR
- 67% enabling online interactivity
- 62% ability to execute online promotions
- 55% conducting online transactions
Small business owners with sites not yet e-commerce enabled, are seeking outlets leveraging existing commerce platforms like eBay and Amazon.com.
Resources : Interland.com, emarketer, Kamaron Institute
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